The BPI Lifecycle Conference NEXT demonstrates how artificial intelligence is already creating tangible value in regulatory affairs, pharmacovigilance, and market access. The focus lies on practical use cases, effective tools, and real-world experiences from across the industry.

 

The presentation by Heike Kielhorn, Chief Digital Officer, and Dr. Lydia Frick, Director Market Access, is titled ‘Let robots do the boring work – mastering Market Access with Large Language Models’ and invites the audience to discover how AI can free teams from routine tasks and elevate strategic decision-making.