Health care systems are complex and multi-layered constructs which must be penetrated in depth in order to place products successfully. Knowledge of history, trends and current developments in the industry environment helps innovators to integrate their products into existing systems. Based on this, decisive decisions on sustainability and marketability must be made in the innovation process.
The challenge
Confidence in the decision-making process
In order to make strategic decisions, innovators rely on hypothesis-based analyses of market potentials and business models. They are confronted with the following key questions:
- What is the current standard of care and how is the market shaped now and in the future?
- Which sales and price potentials can be generated with the innovation?
- How can an innovation be tested for market suitability quickly and cost-effectively?
- How can the value story for investors and partners be supported by valuable data ?
- What are the barriers to market access in the respective countries?
Comprehensive knowledge of the market
Industry-specific knowledge, medical expertise and know-how about current market trends – such as the future topic of digital health – form the basis for forward-looking market intelligence. At Kintiga Germany, we have a deep understanding of the diseases, their care and the resulting value stream for those involved in the healthcare system.
Translating knowledge into benefits
We use these skills to enrich existing knowledge with in-depth content and quantitative data and to broaden the perspective by presenting multiple perspectives. In this way, we enable organisations to analyse and understand issues in depth. Building on this, we jointly develop and test models (e.g. prototypes) that serve as a valid basis for accelerated and transparent decisions. Coupled with our strategic vision, we enable our clients to bring their ideas to market in a targeted manner, or to find alternative paths at an early stage.
Our approach
In order to generate sustainable value from analyses, we provide you with practical and transparent content with a logical structure. We combine the latest methodological knowledge with our agile working methods to filter out decision-relevant information in iterative loops.
Our services
Identification and profiling of direct and indirect competitors or digital trends
Systematic analysis of market data; market development and potential analyses, presentation of results and provision of research results
Observation and selection of current market developments in regular intervals
Change of perspectives, considerations from different stakeholder’s perspectives
Mediation of content and methods (e.g. Kanban portfolios or design sprints) in workshops or seminar series on site, in webinars or scientific lectures
Analysis of existing data and distillation to the essentials, provision of material collections
Support with or holistic creation of business models and business plans
Creation of models and scenarios for situation assessment
Classification and evaluation of existing standards
Preparation of structured and stakeholder-specific cost-benefit evaluation (incl. Excel modelling) to assess and demonstrate the economic benefits and cost-effectiveness of medical products.
Let’s have a chat
We pride ourselves to have a personal relationship with our network of stakeholders, opinion leaders and clients, and we would love to get to know you as well. Feel free to reach out for a chat.
Heike Kielhorn-Schönermark
- Chief Digital Officer
